Girl running with dogs

Our Purina Commitments

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COMMITTED TO MAKING A DIFFERENCE

Nutrition is at the heart of what we do, but it´s not all we do. We are committed to doing more of what matters for pets, for the people who love them and for the communities where we operate. That´s why we are focused on achieving our  6 Purina Commitments which are focused around initiatives for pets, communities and the environment.

OUR TARGET FOR BY 2030: ACHIEVE 100% OF OUR COMMITMENTS

 

Where we make an impact

Our Commitments have been shaped by pet owners, vets, industry opinion leaders, sustainability experts and those responsible for pet welfare. They shape the way we do business as a company, and how we act as individuals, now and in the future. Explore our Commitments  for pets, communities and the environment.

Infographic bowl and plants
PETS
Innovate pet nutrition & source ingredients from farmers using regenerative agricultural practices
We believe in innovative nutrition to help improve pets’ health and wellbeing. At the same time, we are committed to our regeneration journey and sourcing key ingredients from farmers adopting regenerative practices.
Infographic pet footprint and house
PETS
Promote pet adoption by leveraging partnerships
At Purina we believe that every pet deserves a loving home. That´s why we´re partnering with organizations that support pet adoption across Europe.
Infographic pet education
PETS
Promote responsible pet ownership programmes
Through this commitment we want to help educate pet parents and children on how to care for pets, providing accurate, expert information, guidance, and advice.
Infographic pet paw inside a heart
COMMUNITIES
Foster people's health through the power of the pet-human bond
We believe that the power of the pet-human bond can help to improve the health and well-being of people and enrich our communities.
Packaging Progress
ENVIRONMENT
Our Packaging Progress
We have simplified the materials in some of our packaging to improve recyclability.
Infographic world and plants
ENVIRONMENT
Advance regeneration of soil and ocean ecosystems
We are working to help support regeneration of the land and the oceans.

Committed to Making a Difference Since 2016 

Back in 2016, having collected the views and expertise from pet owners, vets, industry opinion leaders, sustainability experts and those responsible for pet welfare, we identified areas where we could contribute and take actions. This helped to define our original 10 Purina in Society Commitments.

Now with our 6 Purina Commitments above, we have focused and strengthened our ambition, building on what we have learned.

Find out below where we stand on our original 10 Commitments.

Our Previous 10 Purina in Society Commitments
Our Previous 10 Purina in Society Commitments
We launched our original Commitments in 2016, these were known as our 10 Purina in Society Commitments. Since then, we have been tracking our performance.
Purina in Society Report 2020
Our 2020 Purina in Society Report
In 2021 we published our latest Purina In Society Report, taking into account our achievements up to the end of 2020. This is an externally validated report detailing in depth the work and case studies linked to our previous 10 Purina in Society Commitments.

Read our previous Reports

Purina in Society Report 2016

Purina in Society Report 2018 

Purina in Society Report 2020 

Purina in Society Report 2023