A HISTORY OF INNOVATION
PURINA ACROSS THE YEARS
Since its inception, Purina has been a pioneer in nutritional innovations with the goal of helping dogs and cats live better, longer lives. The Purina we know today reflects the coming together of three established pet care businesses: Purina ®, Spillers ® and Friskies ®. Each has its own rich heritage of scientific breakthroughs and has played a vital role in establishing Purina as a global leader in pet nutrition. However, our work is just beginning. Our Research & Development team is committed to discovering the next innovation that harnesses the power of nutrition, improving the lives of pets and the people who love them
One year later Purina extends its extrusion technology to dry cat food
Purina is also the first to use fiber in cat food to help manage hairballs as part of a normal feeding routine. The fiber helps bind the hair entering the stomach when grooming, and safely transport it through and out of the digestive tract, reducing the incidence of hairballs.
We believe that when people and pets bond, life becomes richer. It’s a sentiment that has been part of our businesses through time and really brought to life through the PURINA® brand that William H. Danforth created in 1904.
This belief is now placed at the heart of everything we do and the products we make across the globe.
Purina’s Global Purpose is: Creating richer lives for pets and the people who love them. Our purpose builds on our heritage and our belief: When pets and people bond, life becomes richer #WeAreBetterWithPets It reflects our expertise and relates to the challenges of the world around us. It is a motivation which inspires our people everyday.
Our approach is to listen our stakeholders, understand what matters most to them, what questions they have and what areas they want Purina to focus on at both local and European level in order to be the number one trusted PetCare company around Europe.
At the heart of our business are our passionate pet loving people, united by our purpose. Ensuring our employees are engaged, fairly remunerated and have the skills and knowledge not just to perform in their roles but to transform themselves and our business is essential for us to prosper as a company. We're committed to making Purina a place where we all belong. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for the future. Key attributes which define our employment experience are:
A fulfilling work environment
Personal and professional growth.
Curious and agile
Enabling healthier and happier lives
Every pet owner wants their pet to enjoy a long, healthy and happy life. As a leading PetCare Company, we constantly strive to raise the standards of pet nutrition, health and well-being thus creating richer lives for pets.
Helping develop thriving, resilient communities
We believe the pet-human bond offers many benefits and that is why our support covers the entire pet parenthood journey and we work every day to champion the role of pets in our society.
Stewarding resources for future generations
In collaboration with our partners and stakeholders, we are working towards achieving sustainable use of natural Resources and zero environmental impact in our operations.
At Purina we enjoy being part of the community. We champion many great initiatives for and with our local people. We are proud to work with and support organisations to reinforce the pet-human bond.
During 2019/20 we did some extensive research into the pet-human bond which helped us to further understand the extent to which pets have a positive impact on people’s lives.
Health: Pets contribute to keeping people in good physical and mental health
Communities: Pets foster social inclusiveness and alleviate loneliness
Education: Pets contribute to essential skills development and a good learning environment
Cost-effectiveness: Pet-friendly policies contribute to reducing healthcare and social costs making it an effective policy intervention
The impact of pets upon human physiology can have a positive benefit to human health. These benefits can also extend beyond the beneficiary to the animal handler, the therapist and importantly also to the animal. As part of our wider leadership role in promoting the role of pets in society, Purina are proud to be working with and supporting organisations in this pioneering area.
Across Europe our offices and factories work on many programmes delivered by our colleagues and trusted partners to address the things that matter to our local communities. In addition to the specific Purina in Society Commitments, these programmes include: supporting charity partner activities and community events or opening our factory doors to local government, vets, retailers, media, social influencers, and consumer organisations.
To grow sustainably we must use the planet’s resources wisely as well as use our global presence to help others make a positive difference. Purina’s approach to managing environmental sustainability operates within the Nestlé framework for Sustainability and Creating Shared Value (CSV). Here we illustrate some successes of Purina’s factories across Europe.
At Purina, as well as Nestlé, we work with passion, build for the long term and are inspired to innovate, always striving to do better, to grow and succeed together. All this is achievable thanks to our deep-rooted understanding of the importance of respect. To ensure that respect is at the core of everything we do, we created a workshop and materials for sharing with managers and their teams across our business to enable all to participate in discussions on how to bring this to life. During these sessions, colleagues also had the opportunity to train on active listening, how best to give feedback and manage different aspects of group thinking.
We have enabled our leaders to become even more agile and curious by creating opportunities for them to interact with start-ups and entrepreneurs who are disrupting traditional business models across every type of industry, including ours.
In 2018, we launched a series of ‘expeditions’ across Europe where our senior management teams had the opportunity to learn more directly from entrepreneurs, understand how they operate and make recommendations on which potential businesses Purina could invest in and incubate. Over 100 Purina leaders took part in nine expeditions, meeting more than 50 pet care start-ups.
As a result of their feedback, we will run incubation programmes during 2019 to explore the feasibility of several projects that we hope will ultimately support pet lovers to care for their pets in new and exciting ways.