Owner with dog




By 2025, we will work with our partners to promote best practice and help to improve adoption rates.


Why it´s important

We have always supported pet adoption. Finding loving homes for pets is something that we are passionate about and that's why it was part of our original commitments in 2016. We have seen in some countries that the Covid-19 pandemic and cost of living crisis has exacerbated the issue of pet abandonment with animal shelters being left to grapple with the fallout. So, our commitment is more important than ever. That's why we will continue to work with our local and new adoption partners to enable pet adoption and promote the sharing of best practices.


At Purina, we love pets and passionately believe in the benefits that pet ownership can bring to an individual and society as a whole. While pet lovers couldn’t be without their pets, and the majority of pets around the world are well loved and cared for, due to economic and social factors, thousands of dogs, cats and other animals are abandoned each year and the numbers are rising.


We recognise we are in a unique position to help support adoption. Across Europe, we support pet adoption programmes to help improve pet adoption rates. We provide food to adoption centres and support many adoption awareness events and educational campaigns on the benefits and responsibilities of pet adoption. Pet food donations for our partners are an important part of our support and this became even more critical during the pandemic when funding to shelters was affected. When they were most in need of help, we donated millions of pet meals to our adoption partners and others needing help.


We know that the pet-human bond has many benefits, which is why we're looking for tangible solutions to enable adoption and create richer lives for pets and the people who love them.

Purina Experts

Building on Nestlé CSV

Just as we are committed to improving the lives of pets and the people who love them, our parent company Nestlé, is committed to enhancing quality of life and contributing to a healthier future for individuals and families, our communities and the planet.

Read more about Nestlé´s shared value commitments 

Existing programmes

At Purina, partnerships are an important part of our commitment to helping pets. We can see the huge difference we are already making through our existing partnerships with charities and organisations across the region.

Some of these include: 

Cats Protection in the UK;
ENPA in Italy;
VIVA! in Poland;
Guau Las Nieves and Amigos Del Perro in Spain; 
Dublin SPCA in Ireland.