PETS
TO PROMOTE PET ADOPTION BY LEVERAGING PARTNERSHIPS
Every pet deserves a loving home.
That is why, by 2025, we committed to working with our partners to promote best practices and help to improve adoption rates. Together, we are making a difference. Between 2024 and 2025, more than 37,000 pets found a loving home across Europe through our adoption partnerships. Each adoption gives a pet a second chance and helps create a better life for both pets and the people who welcome them into their homes.
OUR COMMITMENT
Helping pets find their forever families. That is why, by 2025, we committed to working with our partners to promote best practices and help more pets find loving homes. Together, we are making a difference. Between 2024 and 2025, more than 37,000 pets found a loving home across Europe through our adoption partnerships. Every adoption gives a pet a second chance to experience the care, companionship and sense of belonging that every pet deserves. It marks the beginning of a new chapter, helping pets and the people who welcome them into their homes build a life together.
Why it´s important
We have always supported pet adoption. Finding loving homes for pets is something that we are passionate about and that's why it was part of our original commitments in 2016. We have seen in some countries that the Covid-19 pandemic and cost of living crisis has exacerbated the issue of pet abandonment with animal shelters being left to grapple with the fallout. So, our commitment is more important than ever. That's why we will continue to work with our local and new adoption partners to enable pet adoption and promote the sharing of best practices.
At Purina, we love pets and passionately believe in the benefits that pet ownership can bring to an individual and society as a whole. While pet lovers couldn’t be without their pets, and the majority of pets around the world are well loved and cared for, due to economic and social factors, thousands of dogs, cats and other animals are abandoned each year and the numbers are rising.
We know that the pet-human bond has many benefits, which is why we're looking for tangible solutions to enable adoption and create richer lives for pets and the people who love them.
We recognise we are in a unique position to help support adoption. Across Europe, we support pet adoption programmes to help improve pet adoption rates. We provide food to adoption centres and support many adoption awareness events and educational campaigns on the benefits and responsibilities of pet adoption. Pet food donations for our partners are an important part of our support and this became even more critical during the pandemic when funding to shelters was affected. When they were most in need of help, we donated millions of pet meals to our adoption partners and others needing help.
Purina Experts
OUR PARTNERSHIPS
Building on Nestlé CSV
Just as we are committed to improving the lives of pets and the people who love them, our parent company Nestlé, is committed to enhancing quality of life and contributing to a healthier future for individuals and families, our communities and the planet.