PETS

PROMOTE RESPONSIBLE PET OWNERSHIP PROGRAMMES

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OUR GOAL

By 2030, 3,000,000 people will have participated in our programmes.

OUR COMMITMENT

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A mother and his child reading next to their cat

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Why it's important

Becoming a pet parent is a rewarding experience that can bring great joy, as well as health and well-being benefits. We also understand that owning a pet can be a huge responsibility and knowing what is best for them isn’t always easy. We want to empower pet parents by providing accurate, expert information and advice. And, as children are the next generation of pet owners, we believe it is important for them to also learn how to interact with and appreciate the special needs of pets. Therefore, we will provide digital tools and fund initiatives such as the ZigZag Puppy Coach App which empowers new puppy owners to teach critical life skills by providing a personalised training plan based on breed and age. We will also continue to work with our expert partners in children's education to deliver programmes that help children better understand pet behaviour as well as how to care for a pet.

OUR POINT OF VIEW

We believe that when people and pets bond, life becomes richer.

A dog and his owner playing in a backyard

We also know that responsible pet ownership brings benefits not just for pets and their owners, but also for our society as a whole. That's why we want to support as many people as possible to learn more about pets.

Having the experience of being with pets can bring us joy and love. It´s important we meet the needs of pets to ensure they feel happy, safe and loved.

OUR PARTNERSHIPS

Spain

Renfe Pet/Friendly Travel Programme

Together with Renfe, the main railway company in Spain, we helped make everyday train travel easier for dog lovers. Since launching this partnership in 2022, more than 13,000 medium & large dogs have been able to travel alongside their families. Along the way we have supported owners with clear guidance on traveling responsibly, keeping their pets comfortable and respecting other passengers.

France

PECCRAM In/Store Pet School Workshops

Since 2025 a team of Sales representatives have organized Pet School workshops in Specialist stores, helping children discover what it really means to care for a pet. Through these sessions, 60 children have learned the basics of responsible pet ownership. From understanding pets' needs to building respect, care and confidence. Purina employees have proudly shared their knowledge and passion, playing an active role in our commitment of supporting the next generation of pet parents.

Europe

CRM Programme

Kitten and Puppy are Purina’s dedicated email programmes to young pets under one year old, brought together within Purina Club Junior. Designed to support pet parents through the exciting first year of their pet’s life, the programmes provide trusted guidance at every key stage. Pet owners receive practical, expert advice covering the key aspects. In 2025, 970.500 emails were sent to pet parents across 19 European markets, helping thousands of young pets get the best possible start in life and strengthening the bond between pets and the people who love them.

Turkiye

Circular Mind x Funly

Super Pet brings pet care to life by letting children adopt and care for their own virtual pet, helping them learn what it really means to look after an animal every day. As Purina Türkiye, we supported this initiative with daily, expert‑led pet‑care guidance, designed to build caring routines and confidence. Together, we helped 2,970 children and their families develop positive, long‑lasting habits strengthening animal care.

Building on Nestlé CVS

Just as we are committed to improving the lives of pets and the people who love them, our parent company Nestlé is committed to enhancing quality of life and contributing to a healthier future for all and for the communities where we operate.

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