Purina Better with Pets Prize
We know that pets and people are better together, that's why we created the BetterwithPets prize.
Purina is thrilled to announce the launch of the fourth edition of the BetterwithPets Prize, aimed at funding organizations that harness the power of the pet-human bond to improve health and wellbeing. With a two-year grant of up to €200,000 available, this initiative seeks applications from organizations across Europe dedicated to enhancing the lives of individuals in vulnerable situations. The BetterwithPets Prize aligns with Purina's goal of positively impacting the health of 1,000,000 people by 2030. Previous winners, such as StreetVet and Centro de Terapias Asistidas con Canes (CTAC), have made significant strides in their communities through innovative pet-related programs. Applications are open from July 7th to September 12th, 2025. For more information and to apply, please contact us at Betterwithpets@redconsultancy.com.
Who can apply for the Prize?
Purina invites organizations and social entrepreneurs based in Europe who help improve the health and wellbeing of people in vulnerable situations to apply for the Prize. This year, we are particularly interested in hearing from organizations working in the following areas, as well as other impactful initiatives that leverage the pet-human bond for the benefit of the health of people in vulnerable situations:
- Assistance Dogs for people with physical or mental health conditions.
- Animal-Assisted Therapies.
- Pet ownership or pet companionship support for the elderly.
Previous entrants and previous winners are allowed to enter the Prize again. Only one entry per participant will be accepted.
How do I apply?
This year, we are making the application process easier and would like to invite organizations to apply for the prize in their local language.
To request an application form, please send an email to Betterwithpets@redconsultancy.com and the team will share the form in your local language with you.
- Applications close on 12th September 2025, and will be judged by an expert panel against criteria that covers the organization's mission, innovation, impact and organizational structures.
BWPP Winners - 2023
The BWPP 2023 aims to fund impactful organisations who are striving to change society in a positive way through the power of the pet-human bond.
1st Prize - Pets As Therapy
Pets As Therapy is a national charity that enhances the health and wellbeing of thousands of people in communities across the UK by providing therapeutic pet visits to establishments such as care homes, hospitals, hospices, schools and prisons. Over 400,000 individuals benefit from PAT visits each year. Pets As Therapy is the winner of this edition of the Better With Pets Prize and is being being awarded a 2-year grant of 50.000 € per annum.
We know PAT visits can’t fix the world, but each and every day our volunteers and their pets are making a difference to people’s lives. From enabling someone lost in the fog of dementia to speak or being a catalyst for someone to speak when they’ve not been able to say what’s wrong. Our impact is immediate it’s in the here and now. If Pets As Therapy were an unpolished diamond, winning the BetterwithPets award will help it to shine by widening our reach and helping us refine our training and support, enabling us to address our growing waiting list and provide more PAT teams into the places which need us.
Clare Davis, CEO of Pets As Therapy
2nd Prize - Center de Teràpies Assistides amb Cans (CTAC)
CTAC is our 2nd prize winner and has been awarded a 2-year grant of 30 000 € per annum. Since 2000, the CTAC Method has been successfully applied to animal-assisted interventions to provide the benefits of human-animal relationships to people of all conditions and vulnerabilities. This includes helping individuals during hospitalization, development with functional diversity, and in socially compromised situations.
Winning this award is a significant recognition of the efforts of our team, who have dedicated themselves to helping people through the benefits of the human-animal bond. Winning BWPP allows us to expand our reach and help more people.
3rd Prize - Street Vet
Street Vet delivers free essential veterinary care and services to those experiencing homelessness. StreetVet’s team of professional vets and veterinary nurses have provided essential care to over 2,000 people and their pets across the UK, delivering care and support required to ensure their combined wellbeing. Street Vet are our 3rd Prize winners in 2023 and will be awarded a 2-year grant of 20 000 € per annum. This isn't the first time they've been awarded for their great work to positively benefit society through the power of the pet human bond, as they were also our 2020 BWPP winners.
BWPP Winners - 2020
In 2020, the prize had a different approach and was funding projects instead of organizations.
Piloted Innovation Category: Winner
StreetVet Accredited Hostel Scheme was our winner of the Established Changemakers category and was awarded 50,000 CHF [Update to local currency] to support and accelerate their initiative to launch the first-ever ‘pet-friendly ‘hostel accreditation scheme enabling pet owners experiencing homelessness to be housed with their pets. StreetVet focuses on providing free, accessible veterinary care to pets whose owners are experiencing homelessness on the streets or in hostels and has unveiled a creative new way in which we can harness the positive and impactful power of the pet-human bond within society.
Everything about StreetVet for me has been a crazy journey, from an idea – just sticking a backpack on and going out, to this being what I do now every day. It comes down to our volunteers, who are amazing, and the strength of the human-animal bond, because that’s why we’re all doing it. The best part of this process and StreetVet has been about the people we have met along the way, be it owners with their dogs, or people who have wanted to make a difference.
Jade Statt, StreetVet Co-founder
Piloted Innovation Category: Runner Up
Gamelles Pleines was our runner up and was awarded 20,000 CHF [Note for Markets: Update tolocal currency] to scale the impact of their initiative. Gamelles Pleines works across France to help homeless pet owners to feed, care and keep their pets while harnessing the benefits of pet ownership for a successful social reintegration
It’s more than winning a prize, it’s about sharing an idea and a project. For me, the most important issue was to make visible the invisible, so people can see homeless people and their pets differently. I feel very happy because this objective is fulfilled because both Gamelles Pleines and StreetVet, are acting for the same cause in two different countries. It’s a big win for the homeless people.
Yohann Severe, founder of Gamelles Pleines.
BWPP Winners - 2018
In 2018, The OOPOEH Foundation won the BetterwithPets Prize and was awarded 40,000 CHF (Note to Markets: Update to Local Currency) to support and accelerate their innovative initiative. The OOPOEH Foundation, based in The Netherlands, hopes to reduce loneliness and increase physical activity for the elderly by matching them as a dog sitter to a family in their neighbourhood.
We are honoured and excited to be awarded this prize, this will allow us to increase our initiative’s social impact. We had a fantastic workshop with Purina and now look to continue our project to target vulnerable seniors with the advice and inspiration taken from the BetterwithPets Forum.
Sofie Brouwer, Founder of the OOPOEH Foundation
The other 2018 four finalists, Canine Hope, Dutch Cell Dogs, Medical Detection Dogs and K9 Hundekunde: Happy Kids with Happy School Dogs, were also awarded CHF 15,000 each as the judges thought all the initiatives were so fantastic.
We´ve developed our Purina in Society Commitments to set ourselves clear goals which can make a positive impact in the world, for pets, the people who love them, and the planet we all share.