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Your Pet, Our Passion.
Our Previous Purina in Society Commitments

Our Previous Purina in Society Commitments

We first launched our 10 Purina in Society Commitments in 2016 and have been working towards achieving our goals ever since. Here you can find more on our achievements and latest status. 

Our Performance

Take a look at our prior 10 Purina in society commitments and see how we delivered vs our targets.

Infographic cat and dog with bowl
Pets
Our goal:
From 2021 to 2022 we will launch 10 new products focused on improving the health and wellbeing of pets.

Our Achievement: We achieved our goal, launching 12 new products including Purina® PRO PLAN® Veterinarian diets Cardiocare for dog, which helps to support heart function.
Infographic ingredients transparency
Pets
Our Goal:
To provide consumers with easy to access, accurate and transparent information on our pet food products.

Our achievement: This commitment was achieved in 2020. You can find the detail of how we achieved this in the PinS Report.
Infographic food bowls
Pets
Our Goal:
By 2020, we will completely remove artificial colourants from our main meal products. By 2023, we will completely remove artificial colourants in snacks.

Our achievement: We achieved our goal 3 years ahead of time: all artificial colourants were removed from our meals and snacks in 2020. Find out more in the Purina in Society Report.
Infographic dog with scales
Pets
Our Goal:
By 2023, our top 10 markets across Europe will be supporting prevention partnerships and programmes to help reduce the risk of pet obesity.

Current Status: We continue to work with vets and behavioural scientists to identify the root causes of pet obesity and discover new ways to support owners in tackling this issue. You can read more about our initiatives in our Purina In Society Report.
Infographic hand with heart
Communities
Our goal:
By 2023, our top 10 markets across Europe will be supporting adoption programmes and organisations to help improve pet adoption rates.

Our achievement: In total, 28 countries have established Pet Adoption partnerships with approximately 50 different organisations. We will continue to support adoption programs as part of our new 6 Purina Commitments.
Infographic dog and house
Communities
Our Goal:
By 2020 across Europe, we will create 200 alliances to support pets at work initiatives.

Our achievement: In 2020 we achieved our commitment, establishing our Pets At Work Program in 209 external companies, who share the belief that we are better with pets! You can read more about this in our 2020 Purina In Society Report.
Infographic girl with cat
Communities
Our Goal:
By 2023, 2 million children will have participated in our responsible pet ownership programmes.

Our achievement: To date more than 2 million children have participated in our responsible pet ownership programmes. We will promote responsible pet ownership programmes for children and adults as part of our new 6 Purina Commitments.
Infographic job for people across Europe
Communities
Our Goal:
By 2016, we are committed to creating 1,500 job opportunities and traineeships for young people below the age of 30 at Nestlé Purina in Europe.

Our achievement: We proudly reached our target in 2016 and employed 2,429 young people from 2014-2016. You can read more about this previous commitment below.
Infographic packaging
Environment
Our Goal:
By 2025, 100% of our packaging will be reusable or recyclable.

Our achievment: In 2020 our packaging designed to be recyclable was at 78% We will continue to work towards a waste-free future as part of our new 6 Purina Commitments.
Infographic responsible sourcing
Environment
Our Goal:
By 2022, 100% of seafood ingredients to be responsibly sourced.

Our achievement: In 2021, 86% of our seafood ingredients were responsibly sourced. We are comitted to continue to work towards this as part of Our Commitment to Innovate pet nutrition and source ingredients through regenerative practises.
Purina in Society Report 2020
Purina in Society Report 2020
For more detail of our achievements linked to these commitments, please take a look at our 2020 Purina in Society Report.
Our 6 New Purina Commitments
Our 6 New Purina Commitments
Return to Our Purina Commitments home page to discover our new Commitments.