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Improve the environmental performance of Purina's packaging.

We're dedicated to improving the environmental performance of our packaging, which is why by 2025 we're aiming to make 100% of our packaging recyclable.

Our goal

By 2019, we aimed to avoid the use of a minimum of 3,000 tonnes of packaging material.

Our achievement to date

100% achieved

We avoided the use of 1,009 (2016) and 787 (2017) tonnes of pet food packaging materials through technical initiatives.

In 2018, we achieved our commitment saving 3,359 tonnes of packaging through the commitment.

Our point of view

Purina’s packaging is critical to ensuring the food we produce is kept fresh for the pets that we feed. It also provides important factual and legal information about the product inside. However, at the same time, we know that pet lovers are concerned about the impact our products have on the environment.

At Purina, packaging is something we think about carefully; we understand that we have an obligation to reduce the environmental impact of our pet food packaging in terms of weight and volume, raw materials and transportation.

In April 2018, our parent company, Nestlé, made a global commitment that by 2025, 100% of its packaging will be reusable or recyclable. This includes all Purina products and it's something we are working hard to achieve. Read more about this commitment here

We recognise that this 2025 commitment will take time to achieve. In the short term, we are actively working with recycling technology companies and collection agencies to identify interim solutions as quickly as possible for key packaging types so they can be reprocessed.

We are also participating in a new European project called CEFLEX, which will work towards the development of an infrastructure to collect, sort and recycle all types of used flexible plastics across Europe by 2025.


By 2025, 100% of our Purina packaging will be reusable or recyclable.

Purina UK


Building on Nestlé CSV

Just as we are committed to improving the lives of pets and the people who love them, our parent company Nestlé, is committed to enhancing quality of life and contributing to a healthier future for individuals and families, our communities and the planet.

Read more about Nestlé in Society

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Our impact
Our commitments
We're dedicated to improving the lives of pets and those who love them, which is why we've made 10 commitments to achieve by 2023.