Improve the environmental performance of Purina's packaging.
We're dedicated to improving the environmental performance of our packaging, which is why by 2025 we're aiming to make 100% of our packaging recyclable.
Our point of view
Purina’s packaging is critical to ensuring the food we produce is kept fresh for the pets that we feed. It also provides important factual and legal information about the product inside. However, at the same time, we know that pet lovers are concerned about the impact our products have on the environment.
At Purina, packaging is something we think about carefully; we understand that we have an obligation to reduce the environmental impact of our pet food packaging in terms of weight and volume, raw materials and transportation.
In April 2018, our parent company, Nestlé, made a global commitment that by 2025, 100% of its packaging will be reusable or recyclable. This includes all Purina products and it's something we are working hard to achieve. Read more about this commitment here
We recognise that this 2025 commitment will take time to achieve. In the short term, we are actively working with recycling technology companies and collection agencies to identify interim solutions as quickly as possible for key packaging types so they can be reprocessed.
We are also participating in a new European project called CEFLEX, which will work towards the development of an infrastructure to collect, sort and recycle all types of used flexible plastics across Europe by 2025.
By 2025, 100% of our Purina packaging will be reusable or recyclable.
Building on Nestlé CSV
Just as we are committed to improving the lives of pets and the people who love them, our parent company Nestlé, is committed to enhancing quality of life and contributing to a healthier future for individuals and families, our communities and the planet.