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Our Previous Purina in Society Commitments

Our Performance

We first launched our 10 Purina in Society Commitments in 2016 and have been working towards achieving our goals ever since. Here you can find more on our achievements and latest status.

PETS: INNOVATE TO IMPROVE PETS HEALTH AND WELLBEING

Our Goal: From 2021 to 2022 we will launch 10 new products focused on improving the health and wellbeing of pets.

We achieved our goal, launching 12 new products including PURINA® PRO PLAN® VETERINARY DIETS CardioCare™ for dog, which helps support heart function.

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PETS: PROMOTE TRANSPARENCY ACROSS OUR PRODUCT PORTFOLIO

Our Goal: To provide consumers with easy to access, accurate and transparent information on our pet food products.

This commitment was achieved in 2020, with initiatives like our Every Ingredient Has a Purpose website and our Your Questions Matter website helping to provide people with accessible information on how we make our pet food. You can find the detail of how we achieved this in the PinS Report.

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PETS: REMOVE ARTIFICIAL COLOURANTS FROM OUR PRODUCTS

Our Goal: By 2020, we will completely remove artificial colourants from our main meal products. By 2023, we will completely remove artificial colourants in snacks.

We achieved our goal 3 years ahead of time: all artificial colourants were removed from our meals and snacks in 2020. Find out more in the Purina in Society Report.

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PETS: HELP TO REDUCE THE RISK OF PET OBESITY THROUGH COLLABORATIVE PREVENTION PROGRAMMES

Our Goal: By 2023, our top 10 markets across Europe will be supporting prevention partnerships and programmes to help reduce the risk of pet obesity.

We continue to work with vets and behavioural scientists to identify the root causes of pet obesity and discover new ways to support owners in tackling this issue. You can read more about our initiatives in our Purina In Society Report.

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COMMUNITIES: PROMOTE PET ADOPTION THROUGH COLLABORATIONS AND PARTNERSHIPS

Our goal: By 2023, our top 10 markets across Europe will be supporting adoption programmes and organisations to help improve pet adoption rates.

In total, 28 countries have established Pet Adoption partnerships with approximately 50 different organisations. We will continue to support adoption programs as part of our new 6 Purina Commitments.

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COMMUNITIES: PROMOTE PETS IN THE WORKPLACE

Our Goal: By 2020 across Europe, we will create 200 alliances to support pets at work initiatives.

In 2020 we achieved our commitment, establishing our Pets At Work Program in 209 external companies, who share the belief that we are better with pets! You can read more about this in our 2020 Purina In Society Report.

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COMMUNITIES
PROMOTE RESPONSIBLE PET OWNERSHIP PROGRAMMES FOR CHILDREN

Our Goal: By 2023, 2 million children will have participated in our responsible pet ownership programmes.

To date more than 2 million children have partparticipated in our responsible pet ownership programmes. We will promote responsible pet ownership programmes for children and adults as part of our new 6 Purina Commitments.

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Create jobs for young people across Europe

Our Goal: By 2016, we are committed to creating 1,500 job opportunities and traineeships for young people below the age of 30 at Nestlé Purina in Europe.

We proudly reached our target in 2016 and employed 2,429 young people from 2014-2016. You can read more about this previous commitment below.

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ENVIRONMENT: WORKING TOWARDS A WASTE-FREE FUTURE

Our Goal: By 2025, 100% of our packaging will be reusable or recyclable.

In 2020 our packaging designed to be recyclable was at 78% We will continue to work towards a waste-free future as part of our new 6 Purina Commitments.

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ENVIRONMENT: IMPLEMENT RESPONSIBLE SOURCING

Our Goal: By 2022, 100% of seafood ingredients to be responsibly sourced.

In 2021, 86% of our seafood ingredients were responsibly sourced. We are committed to continue to work towards this as part of our Commitment to advance regeneration of soil and ocean ecosystems.

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Purina in Society Report 2020

To find out more info on our previous 10 Commitments and our work towards them please take a look at our 2020 Purina in Society Report.

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Return to Our 6 New Purina Commitments

Return to Our Purina Commitments home page to discover our new Commitments.

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