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We’re a team of pet lovers, vet nurses, behavioural specialists and nutritional experts ready to answer all your questions.

Frequently asked questions

Ingredients
Do your pet food labels tell the truth? Read more
Ingredients
Your product labels use words like ‘rich in’ or ‘flavoured with’. What do you really mean? Read more
Products and packaging
What do you do to eliminate deforestation in your supply chain? Read more
How it's made
How is dry dog and cat food produced? Read more
How it's made
Does the food I choose for my pet have an impact on their life expectancy? Read more
How it's made
What do you do to protect your products from infestation? Read more
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