Pet food ingredients FAQs

We use a variety of whole grains in our recipes because they provide an important source of quick and slow release energy, protein, and other nutrients including B vitamins.

The short answer is 'yes'! Dogs can digest both cereals and grain, despite the common misconception that they can't.

We add vegetables to our dog food as our consumers know vegetables are good for them and their dogs!

The protein content is the same as our previous recipes (e.g. for our Adult range, this is 21%).

Rich in beef means that we add a minimum 14% of rehydrated beef in all of our beef variants.

Soya bean meal