Is the protein content higher? If not, why have you kept it the same?

The protein content is the same as our previous recipes (e.g. for our Adult range, this is 21%).

Protein comes from a wide variety of ingredients; from animal sources, plants & grains, so even though we have increased the amount of a specific ingredient that we use (e.g. rehydrated beef/chicken), we are still using the same total meat and animal derivatives in the recipe. The protein levels in our recipes are above the advised FEDIAF minimum nutritional guidelines; 18% for Adults (Bakers has 21%) and 21% for growth/puppy (Bakers has 25%).