In the same way that a variety of colours on our plates appeals to us, pet owners want the food for their pets to look equally appetising.
Frequently asked questions
At Purina, we're committed to giving your pet the best possible product. Find answers to your questions with these FAQs, or please get in touch if you can't find what you're looking for.
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Bakers
We recognise that stories in the media have linked additives in dog food such as BAKERS to behavioural issues in dogs, but this link is a misconception.
Bakers
It’s important to know that following the same principle as human food, all additives added to pet food, are safe, permitted and regulated by EU legislation.
Pro Plan
Since 1999, Purina in Europe, the Middle East and North Africa (EMENA) introduced a company-wide policy to produce and market all of our products on the basis of a non-GMO policy; we do not purchase GMO raw materials.
Bakers
We have replaced the artificial colours with colours that naturally occur in nature and are derived from plant or mineral sources, for example.
Dentalife
Each Purina DentaLife chew is full of wholesome ingredients made from wheat and corn.