Pro Plan Liveclear products


The world's first and only cat allergen-reducing food.

Getting you and your cat closer

We believe nothing should stand between you and your cat. Not even cat allergens. Discover the difference Pro Plan LIVECLEAR could make to your allergen management routine – to get you and your cat closer.

LIVECLEAR is a revolutionary cat food proven to reduce allergens on cat hair and dander by an average of 47%, starting from the 3rd week of daily feeding*.
*Satyaraj E. et al, Immunity Inflammation and Disease. 2019; 7(2):68-73.

How Pro Plan LIVECLEAR works

Every cat is unique, and so the level of Fel d 1 they produce varies, just as every person's sensitivity level to these allergens is different. There is no ‘one size fits all’ way to manage exposure to cat allergens. Every little bit helps so a combination of management tools often works best to help reduce allergens in your home.

Pro Plan Money Back Guarantee
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Satisfaction guarantee or your money back.
Feed your cat Pro Plan LiveClear for a full three weeks, following the daily recommended feeding guidelines, while maintaining your current allergen management routine, and see the results.
However if you are not happy, we are offering your money back.
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Awards & recognition
Allergy UK Award
We are proud for Pro Plan LiveClear to be awarded the Allergy Friendly Product Award by Allergy UK. The Allergy Friendly Product Award means that when used as part of a daily routine, this product may be of benefit to people affected by cat allergens.
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Managing cat allergens
Your house environment is loaded with Fel d 1 allergens. Like glitter, this very sticky protein attaches itself to any surfaces and can remain there for a very long time. Therefore it is important to maintain your current cat allergen management regimen to allow Pro Plan LiveClear to add that extra bit of help.

Discover Pro Plan LIVECLEAR Stories

The Pro Plan LIVECLEAR Story

How did Purina discover the breakthrough behind Pro Plan LiveClear? With passion, innovation and more than a decade of groundbreaking research.

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Frequently asked questions

Pro Plan LiveClear is unlike any other cat food on the market, so you may have questions about it. Get answers to common ones here.

Read common answers

Learn more about cat allergens

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