Healthy pets need a healthy planet: Purina Europe surpasses its 2025 regenerative agriculture milestone, supporting farmers & healthier soils
- 29%¹ of cereals and vegetable proteins now sourced from farmers using regenerative agriculture practices, exceeding the initial 20%¹ target set for 2025
- Purina remains on track to scale up programmes across Europe to reach its 2030 goal of sourcing 50%¹ of cereals and vegetable proteins via regenerative agriculture practices
- More than 630 farmers and over 37,500 hectares are engaged in Purina-supported programmes across Europe
[Date, Location]: Purina Europe is today announcing that it has exceeded its early milestone for regenerative agriculture. The leading pet care company had set an initial target of sourcing 20%¹ of cereals and vegetable proteins from farmers using regenerative agriculture practices. By the end of 2025 this figure has already reached 29%¹. Across Europe more than 630 farmers and over 37,000 hectares are now engaged in regenerative agriculture programmes supported by Purina.
A commitment to regenerative agriculture
This progress reflects Purina Europe’s on-going commitment to investing in regenerative agriculture at scale. Regeneration is essential to restoring ecosystems, supporting farmer livelihoods and strengthening resilience in supply chains while contributing to Nestlé’s long-term ambition to reach Net Zero emissions by 2050.
Strengthening partnerships to accelerate impact
Purina Europe has rapidly expanded two core programmes to reach this milestone. “Sols Vivants” program run by the Earthworm Foundation in France and “Landscape Enterprise Networks” (LENs) run in partnership with 3Keel in the UK, Hungary, Poland and Italy. These partnerships provide farmers with technical assistance, agronomical tools and financial support to help restore soil health and strengthen the resilience of the land.
Expanded and Diversified Programmes in Italy and Türkiye
Purina Europe is also diversifying its regenerative agriculture efforts through new pilots. In Italy, a new programme developed with Biosphères is supporting farmers by implementing regenerative agriculture practices. In Türkiye, Purina is also supporting a new pilot programme focused on corn, developed together with the Earthworm Foundation. These pilots help test practical, regenerative solutions on the ground.
Upgraded Landscape Enterprise Network (LENs) Model
Together with 3Keel, Purina Europe is evolving the LENs model, to offer farmers more comprehensive agronomic support. This enhanced approach will give farmers access to tools and local agronomic support to analyse their own farming systems and develop adapted roadmaps that help build long-term resilience of their farms.
Flagship Agroforestry Deployment in France
In France, Purina Europe continues to support its first flagship agroforestry program, in partnership with Earthworm Foundation. Since 2021, more than 210,000 trees have been planted, and over 100 farmers have introduced trees and hedges that will help increase biodiversity, protect soils from erosion, provide shade for livestock, improve water quality and help capture carbon. These efforts will contribute to more resilient ecosystems and healthier agricultural landscapes.
Kerstin Schmeiduch Director Sustainability & Corporate Communications
Nestlé Purina PetCare Europe says: “Regenerative agriculture isn’t just a farming practice - it’s a foundation for the future of soil resilience. By helping farmers work towards regenerative agriculture, we can strengthen ecosystems and increase resilience of farmlands.
At Purina Europe, we know that healthy pets and healthy planet go hand in hand and we are proud to have overdelivered on our early milestone regenerative agriculture targets. We look forward to accelerating our partnerships and initiatives, in support of a more regenerative food ecosystem.”
Through continued investment, collaboration with farmers and the expansion and diversification of partnerships, Purina Europe remains committed to supporting the regeneration of soil ecosystems.
Cat Wallis, LENs Impact Director says: “We could not have scaled LENs as quickly as we have done without the strategic support that Purina has given us in the UK and Europe. The funding is essential and the long-term vision that the Nestlé team brings to our programme has made a significant difference to how we have broadened our offer to farmers while continuing to evidence how farms participating in LENs become more resilient to economic and climate shocks."
¹Measured in volumes
