PURINA EUROPE EXPANDS GOURMET™ PORTFOLIO WITH MY FRESH MENU, A NEW RANGE OF HOMESTYLE-INSPIRED RECIPES

• GOURMET™ My Fresh Menu combines homestyle-inspired, slow-cooked recipes with everyday convenience
• Made with selected natural ingredients, the recipes feature fine, tender cuts garnished with vegetables in gravy. This responds to the growing demand among pet owners for cat food that mirrors the care and quality they expect from their own meals. 
• The 100% complete and balanced recipes are delivered in a fresh portion, with each single-serve pouch designed to be opened and consumed in one serving. Conveniently stored in a kitchen cupboard, the range also features an innovative Purina-first transparent window affording owners clarity on the food they serve their cats at the point of purchase.

Switzerland, 9^th September 2026: Purina Europe is expanding its GOURMET™ portfolio with the launch of GOURMET™ My Fresh Menu, a new range of homestyle-inspired, slow-cooked wet cat food. This new range features recipes rich in Ocean Fish, Salmon, Turkey or Chicken, garnished with vegetables in gravy.

The range has been developed for cat owners looking to delight their pets with a super-premium meal experience as they seek pet food that reflects the same care and quality they expect from their own mealtimes. This means cats can savour meals that are homestyle-inspired, without compromising on the everyday convenience cat owners require.

Each recipe is delivered in a convenient single-serve fresh portion that can be stored in the kitchen cupboard. It is designed to be opened and consumed in one serving, as part of an everyday feeding routine. The pouch is Purina’s first to feature an innovative transparent window for wet cat food. This greater visibility allows cat owners to see the recipe and visible ingredients before purchase, responding directly to growing consumer expectations for greater reassurances at the point of purchase. Thanks to this distinctive jar-inspired window design, the packaging also stands out on shelves and reinforces the home-style inspiration for the product. 

GOURMET™ My Fresh Menu will be available in four varieties:

• Rich in Chicken, garnished with olives, tomatoes, and pasta pearls
• Rich in Turkey, garnished with spinach and carrots 
• Rich in Salmon, garnished with carrots and tomatoes 
• Rich in Ocean Fish, garnished with carrots, spinach and rice 

Elisa Riboldi, Chief Marketing Officer at Purina Europe said:

“At Purina, innovation starts with understanding what matters most to pets and the people that care for them. We are increasingly seeing cat owners bringing greater care and consideration to the food they choose for their pets. With GOURMET™ My Fresh Menu, we've responded to these trends by bringing together homestyle-inspired recipes with the everyday convenience cat owners need.

We're also continuing to broaden the GOURMET™ portfolio with a range that offers cat owners even greater variety. It's an exciting addition that reflects our ambition to keep evolving the super-premium pet food category through thoughtful innovation."

GOURMET™ My Fresh Menu will be available in Germany, in Switzerland, in Spain and in Italy from 1^st September 2026. The range will roll out to all European markets from the beginning of 2027.