Working Towards a Waste-Free Future

Our goal

By 2025, 100% of our packaging will be reusable or recyclable.


Our achievement to date

We are working on reducing both the number of different material layers and the complexity of those materials in our packaging to make our packaging easier to recycle.


  • Packaging designed to be recyclable: 78%
  • Plastic packaging designed for recycling: 22%
  • Packaging recycled content: 49%
  • Packaging recyclable: 72%

For example, in 2020 we changed our Beyond® Grain Free Recipe packaging from multi-material to mono-material which can then be recycled where infrastructure exists.

As well as reducing the complexity of packaging, we are also exploring new paper-based materials and participating in the CEFLEX project, which works towards the development of consistent facilities across the EU to collect, sort and recycle all types of used flexible plastics by 2025. We are working to support consumers, making the recycling process as easy as possible through the use of packaging that can be recycled at the same time as other household materials - where the right facilities exist.

We are also introducing reusable packaging and new delivery systems and innovative business models to avoid use of single-use packaging. For example, 19 shops in 3 regions of Russia consumers can already buy Purina products in bulk using their own packaging. We are also testing in a few shops in Switzerland a new closed-loop bulk system for our dry products.

GRI 301-1, GRI 301-2

For further details please reference our GRI Index.

Felix Pouch

Purina® Beyond®

Our Point of View: Purina, Packaging, and the Environment

Purina’s packaging is critical to ensuring the food we produce is kept fresh for the pets that we feed. It also provides important factual and legal information about the product inside. However, at the same time, we know that pet lovers are concerned about the impact our products have on the environment.

At Purina, packaging is something we think about carefully; we understand that we have an obligation to reduce the environmental impact of our packaging. Addressing the complex problem of plastic pollution requires taking an inclusive and joined-up approach. To achieve this objective, specific actions are needed. In line with this approach, we are taking steps in:

  • Developing Packaging of the Future
  • Shaping a Waste-Free Future
  • Driving New Behaviour and Understanding

We recognise that this 2025 commitment will take time to achieve. In the short term, we are actively working with recycling technology companies and collection agencies to identify interim solutions as quickly as possible for key packaging types so they can be reprocessed.

One of our key challenges is waste management, as each country differs in their ability to collect, sort, and recycle waste. Therefore, we are joining efforts with partners to improve recycling infrastructures and pioneer new recycling technologies.

In April 2018, our parent company, Nestlé, made a global commitment that by 2025, 100% of our packaging will be reusable or recyclable.

Building on Nestlé CSV

Just as we are committed to improving the lives of pets and the people who love them, our parent company Nestlé is committed to enhancing quality of life and contributing to a healthier future for individuals and families, our communities and the planet.

Read more about Nestlé in Society

Case study

Because actions speak louder than words, take a few minutes to discover our stories and achievements in these short case studies related to this commitment.

Pilot scheme for refillable dispensers in Switzerland

Our in-store dispensers offer consumers a shopping experience that is free of single-use packaging. Consumers can bring reusable containers to purchase different types of Purina dry cat food. Through smart technology they can also access product information that is typically found on packaging, such as ingredients, nutritional values. After a four-month trial period in 2020 in 3 shops in Switzerland, the dispensers were well-received and they are now being rolled out across even more locations in Nestlé Shops.

Pilot scheme for refillable dispensers in Switzerland

Pilot scheme for FELIX recyclable pouch

In the Netherlands, Purina is piloting a first-of-its-kind recyclable flexible plastic packaging for wet pet food helping to advance the recyclability of pet food packaging. The FELIX pouch packaging is constructed entirely out of Polypropylene (PP) making it recyclable, without compromising on the functionalities of food-grade packaging.

Pilot scheme for FELIX recyclable pouch

Other Commitments