Pets

Remove Artificial Colourants From Our Products

Our goal

By 2020, we will completely remove artificial colourants from our main meal products. By 2023, we will completely remove artificial colourants in snacks.

100

Our achievement to date

100% Achieved

We have achieved our goal well ahead of time. All artificial colourants have been removed from our meals and snacks.

At Purina, not only do we purposefully select our ingredients, but we want to be transparent about them. The last remaining volumes of artificial colourants were removed at our Russian Vorsino factory in June 2019. We can also report that Purina did not purchase any artificial colourants in 2020. Whilst we’ve met these goals early, we are also taking steps to reduce our overall colourants usage.

Our Point of View: Artificial Colourants in Pet Food

We know that, when choosing a pet food, most owners want their choice to look appetising. In the production process, pet food can lose colour so artificial colourants are added to maintain a more desirable and consistent appearance. Non artificial colourants are substances that exist in nature. When they are extracted from nature they are ‘natural’ and when they are processed they are considered non-artificial.

However, we recognise that just as people don’t want artificial colourants in the food that they eat, they don’t want them in the foods their pets eat either.

Today we don’t add artificial colourants to many of our products such as our super premium dry products Purina ProPlan, Purina Beta and our wet cat food brands such as Felix and Gourmet. These products represented more than half our sales in 2014.

Product reformulation takes time but we’ve taken great strides on our journey. We have already completed the assessment of our Premium Dry portfolio to define a plan to remove any remaining added artificial colourants in Purina dry foods.

BAKERS™ brand was the first brand to launch ‘no added artificial colours’ across its portfolio, which consists of dry dogfood, wet dogfood and snacks.

Building on Nestlé CSV

Just as we are committed to improving the lives of pets and the people who love them, our parent company Nestlé is committed to enhancing quality of life and contributing to a healthier future for individuals and families, our communities and the planet.

Case study

Because actions speak louder than words, take a few minutes to discover our achievements related to this commitment.

France - FIDO® Croq’Mix® relaunch 2020

Our new range was created with consumers needs top of mind including no artificial colourants. Also 70% of ingredients are ‘made’ in France and 97% of our dry food packaging is in recyclable or designed to be recyclable packaging.