Pets

Remove Artificial Colourants From Our Products

Our goal

By 2020, we will completely remove artificial colourants from our main meal products. By 2023, we will completely remove artificial colourants in snacks.

Our achievement to date

In 2018, a total of 84 tonnes of artificial colourants were used. This is a 32.8% reduction from the 125.2 tonnes used in 2017.

We have made great progress on our main meal products with artificial colours having been removed from: Purina ProPlan Felix, Gourmet, Purina Dog Chow, Purina Cat Chow, Bakers, Beneful, Friskies Cat & Dog, Felix, and Fido among others.

From 2015 until now, 70 tonnes of artificial colourants have been removed achieving an overall reduction of 45.4% to date. And, we are on track to achieve our 2020 & 2023 targets.

Our Point of View: Artificial Colourants in Pet Food

We know that, when choosing a pet food, most owners want their choice to look appetising. In the production process, pet food can lose colour so artificial colourants are added to maintain a more desirable and consistent appearance. Non artificial colourants are substances that exist in nature. When they are extracted from nature they are ‘natural’ and when they are processed they are considered non-artificial.

However, we recognise that just as people don’t want artificial colourants in the food that they eat, they don’t want them in the foods their pets eat either.

That's why we are motivated to push ahead and remove any remaining added artificial colourants in our pet foods ahead of our target.

BAKERS™ brand was the first brand to launch ‘no added artificial colours’ across its portfolio, which consists of dry dogfood, wet dogfood and snacks.

Building on Nestlé CSV

Just as we are committed to improving the lives of pets and the people who love them, our parent company Nestlé is committed to enhancing quality of life and contributing to a healthier future for individuals and families, our communities and the planet.

Case study

Because actions speak louder than words, take a few minutes to discover our achievements related to this commitment.

FRISKIES: Honouring our commitment to remove artificial colourants

Our teams undertook research to discover new, non-artificial colourants, while reviewing recipes, testing and producing the new Friskies cat and dog food range of products. We are proud of our technical teams, who strove to deliver more natural colours while keeping the colour differentiation which we know is important to pet owners and the taste that pets love.

Learn more here