Promote Transparency Across Our Product Portfolio

Our goal

To provide consumers with easy to access, accurate and transparent information on our pet food products.


Our achievement to date

In 2016, we committed to make information more accessible by providing easy to understand product information and nutrition advice on pack. Every product now has details of the Purina Careline, and depending upon the product’s size, on pack-guidance also includes feeding recommendations.

We also established different social and online platforms to communicate with consumers, pet lovers and other interested stakeholders. In 2018, we received 117,516 contacts regarding pet care and nutrition advice, complaints and product information – of which 13,011 contacts specifically relating to pet care advice.

Plus, we created 'Your Questions Matter' to help answer frequently asked questions. Launched in 2018 in France, Germany, Italy, Poland, Spain, Russia and the UK, the site has had 411,465 visitors.

Our Point of View: Purina, Nutrition Information, and Advice

We know pet owners increasingly expect easy to access, accurate and transparent information. They want to know what goes into our products and the more information, the better. We have recognised that whilst we already share product information, it is not always as easy as it should be for pet lovers to understand. At Purina, nutritional information is something we want everyone to be able to access and understand.

We believe in empowering consumers to make informed choices and are committed to providing comprehensive and transparent information and advice. We work with pet food nutrition specialists, authorities and industry bodies to provide sustained and, where appropriate, independent information consumers can feel confident that they have the knowledge they need to make their own decisions.

In 2018, we received 117,516 contacts regarding pet care and nutrition advice, complaints and product information. All of them have been answered!

Building on Nestlé CSV

Just as we are committed to improving the lives of pets and the people who love them, our parent company Nestlé is committed to enhancing quality of life and contributing to a healthier future for individuals and families, our communities and the planet.

Read more about Nestlé in Society

Case study

Because actions speak louder than words, take a few minutes to discover our stories and achievements in these short case studies related to this commitment.

Your Questions Matter

We listened to the questions consumers asked us on social media and via our toll-free number before deciding to gather them all into a single digital hub, a place from where we might start answering these questions in a transparent way.

Learn more here

Opening our factory doors to our stakeholders

As part of Purina’s transparency journey, we have also opened our factory doors to our stakeholders across Europe to share how we manufacture our pet food products.

Learn more about these initiatives in France, Germany, Russia and Italy

Consumer Careline

In Russia, after analysing consumer requests and understanding the type of information they were interested in, we partnered with the group to create a pet specific media portal. Pet owners can now access even more news, articles and information.


Other Commitments