Promote Responsible Pet Ownership Programmes for Children

Our goal

By 2023, 2,000,000 children will have participated in our responsible pet ownership programmes.


Our achievement to date

41% Achieved

During 2018, 319,450 children have participated in our responsible pet ownership programmes. Since 2015, 823,739 children across France, Italy, Germany, the Netherlands, Switzerland, Russia and Spain have been educated on responsible pet ownership via our programmes. We also partner with many different types of organisations to help us deliver these programmes in and out of the classroom.

Our Point of View

At Purina, we believe that when people and pets bond, life becomes richer and that there are multifaceted benefits to pet ownership. Children are the next generation of pet owners and we believe that they should experience the joy of being with and around pets. Experience tells us that learning to care for and understanding pet behaviour will help children to be more comfortable and confident with pets.

Having the experience of being with pets can be thrilling and emotional, especially for children.

Existing Programmes

Across Europe we have had many countries running successful responsible pet ownership programmes for many many years.

In Italy, for example, the ‘Scuola di Petcare’ has been running for 10 years, educating roughly 250,000 primary school children and their families about the benefits of responsible pet ownership.

We have similar programmes in France, Russia and Germany to name a few.

Building on Nestlé CSV

Just as we are committed to improving the lives of pets and the people who love them, our parent company Nestlé is committed to enhancing quality of life and contributing to a healthier future for individuals and families, our communities and the planet.

Read more about Nestlé in Society

Case study

Because actions speak louder than words, take a few minutes to discover our stories and achievements related to this commitment.

Government endorsed responsible pet ownership programmes

Discover more about our responsible pet ownership programmes which have official government backing and support such those we run in Bulgaria, Belarus and Russia.

Read more here
dance group

Responsible pet ownership lessons outside the classroom

From Germany, Switzerland, France and the Netherlands, discover more about our activities in the community here.




So what’s new in Purina’s existing in-school programmes?

Learn more about the specificities and successes of our Italian and Spanish responsible pet ownership programmes by clicking here.


Other Commitments