Communities

Promote Responsible Pet Ownership Programmes for Children

Our goal

By 2023, 2,000,000 children will have participated in our responsible pet ownership programmes.

92

Our achievement to date

92% achieved

In 2020 a total of 1,846,129 children across France, Italy, Germany, the Netherlands, Switzerland, Russia and Spain have been educated on responsible pet ownership via our programmes. We also partner with many different types of organisations to help us deliver these programmes in and out of the classroom.

As children are the next generation of pet owners, it’s important that they recognise the benefits and receive pet education. The aim of our digital Responsible Pet Ownership programme, ‘Pet School’, is to improve the lives of both young owners and their pets. It teaches the children how to approach a pet, how to understand its behaviour and how to care for, feed and groom it. The programme runs in 6 of our top ten markets and is available in many languages.

Our Point of View

At Purina, we believe that when people and pets bond, life becomes richer and that there are multifaceted benefits to pet ownership. Children are the next generation of pet owners and it's important that they recognise the benefits of pets and understand how best to behave around them. Pets teach children life lessons of responsibility, showing affection and respecting boundaries.

We want to ensure that as many children as possible across Europe learn about responsible pet ownership from how to approach a pet, how to understand their behaviour, how to care for, feed and groom a pet; shaping them into responsible pet owners of the future.

Having the experience of being with pets can be thrilling and emotional, especially for children.

Existing Programmes

Across Europe we have had many countries running successful responsible pet ownership programmes for many years.

In Italy, for example, the ‘Scuola di Petcare’ has been running for 10 years, educating roughly 250,000 primary school children and their families about the benefits of responsible pet ownership.

As children are the next generation of pet owners, it’s important that they recognise the benefits and receive pet education. Our digital responsible pet ownership programme, ‘Pet School’, runs in 6 of our top ten markets and is available in many languages.

Building on Nestlé CSV

Just as we are committed to improving the lives of pets and the people who love them, our parent company Nestlé is committed to enhancing quality of life and contributing to a healthier future for individuals and families, our communities and the planet.

Read more about Nestlé in Society

Case study

Because actions speak louder than words, take a few minutes to discover our stories and achievements related to this commitment.

National Animal Diploma Day

In the Netherlands, on World Animal Day in 2019, the foundation Met Dieren Meer Mens organised ‘Nationale Dierendiploma Dag’: a day where schools can join to take the Dierendiploma and Purina sponsored this event. Dierendiploma are digital lessons to teach children aged 8-9 years old how to take care of pets in a responsible way.

National Animal Diploma Day

Lockdown entertainment in Russia

The Programme ‘We Are Your Friends’ was developed for children aged 7-12 by experts at the Russian Academy of Education and launched in 2017. During 2019-2020, 465,000 children from 30 (out of 85) regions participated in the programme via partnerships with the regional departments and ministries of education.

Lockdown entertainment in Russia

Other Commitments