Improve the Environmental Performance of Purina’s Packaging
Avoid the use of a minimum of 3,000 tonnes of packaging material.
Our Point of View: Purina, Packaging, and the Environment
Purina’s packaging is critical to ensuring the food we produce is kept fresh for the pets that we feed. It also provides important factual and legal information about the product inside. However, at the same time, we know that pet lovers are concerned about the impact our products have on the environment.
At Purina, packaging is something we think about carefully; we understand that we have an obligation to reduce the environmental impact of our packaging in terms of weight and volume, raw materials and transportation.
To achieve our goal, and improve recycling rates, we have kicked off projects all over Europe, exploring materials from renewable resources and leading the development of renewable bio plastics. We are also using a special tool to help us understand the impact of Purina’s packaging today versus the new solution.
Building on Nestlé CSV
Nestlé Commitment: Improve the environmental performance of our packaging
Objective: To continue to systematically analyse and optimise our packaging portfolio, avoiding the use of at least 100 000 tonnes of packaging material.
Lead the industry in pet nutrition and health research
As a company of pet lovers we are dedicated to leading the way in keeping pets healthy and happy, through industry leading nutrition and pet understanding.
Help reduce the risk of pet obesity through collaborative prevention programmes
At Purina, we want to raise greater awareness of pet obesity and work with partners to create holistic prevention programmes.