Innovate to Improve Pets' Health & Wellbeing

Our goals

From 2018 to 2020 we will launch 14 new products focused on improving the health and wellbeing of pets.


Our achievement to date

In 2016, we committed to launch 16 new products before the end of 2017 which focused on improving the health and wellbeing of pets. We also promised to share our research by publishing 4 articles a year in scientific journals.

In fact, we launched 16 new products during this period and published 17 articles in scientific journals.

Some of these new products include Purina® DENTALIFE® to fight oral health problems that plague four in five dogs and Purina®ONE® Bifensis, a nutritional formula built around beneficial bacteria proven to support a cat's natural defences and antibody production. Each of these products are supported by our nutritionists and vets; scientists dedicated to innovation and delivering high quality nutrition.

They start by imagining a world where pets thrive longer and even the most challenging health issues can be effectively managed through nutrition. Driven by this vision and unwavering passion for pets, we have renewed our commitment to deliver by 2020 14 new products dedicated to improving the health and wellbeing of pets.

In 2018, we launched 7 new products.

Our Point of View: Purina, Research, and Nutrition

Our people are pet owners and lovers, from our scientists, nutritionists, marketing, manufacturing and sales teams, we are dedicated to understanding pets’ nutritional, behavioural and social needs. Our people are focused on doing everything we can to enrich the lives of pets and the people who love them.

We fundamentally believe that scientifically proven, good quality nutrition is essential to a pets’ wellbeing. That is why, since the start of the company and through all our activities, we’ve kept true to our promise of high quality nutrition, proven science and results. At Purina, nutrition takes centre stage.

As one of the leading pet care companies in the world, we’ve made a significant investment into science, innovation and pet understanding. We have a responsibility to pets, and their owners, to use this knowledge and pet food research, as well as our development know-how, to push the boundaries and continue to develop diets including ones for pets with special needs and those requiring veterinary-prescribed nutrition.

Working in partnership with respected colleagues and veterinary leaders worldwide we are excited by the prospect of driving innovation that creates important advances in pet health and wellbeing.

Building on Nestlé CSV

Just as we are committed to improving the lives of pets and the people who love them, our parent company Nestlé is committed to enhancing quality of life and contributing to a healthier future for individuals and families, our communities and the planet.

Read more about Nestlé in Society

Case study

Because actions speak louder than words, take a few minutes to discover our stories and achievements in these short case studies related to this commitment.

A healthy brain is as vital as a healthy body

Brain function changes can negatively impact all aspects of a dog’s life and prove difficult for pet owners to manage. Resulting from collaboration between Purina scientists and veterinary neurologists at the Royal Veterinary College in London, PURINA® PRO PLAN® Neurocare NC™ is a breakthrough approach into the effect of nutrition on canine brain health.

Read more here

Engaging and sharing nutritional expertise with vets

Veterinarians are key influencers for pet owners, often providing the initial, most trusted advice they receive. So Purina engages with the vet community in diverse ways, supporting sponsored lectures, poster presentations, research awards and much more. We believe science is more powerful when shared and this is why we have created the Purina Institute.

Learn more on our activities by clicking here

Other Commitments