Innovate to Improve Pets’ Health & Wellbeing

Our goals

From 2021 to 2022 we will launch 10 new products focused on improving the health and wellbeing of pets.


Our achievement to date

100% Achieved

From 2018-2020, we set a target of launching 14 new products to improve pets health and well being. In 2020 we had launched 37 new products - exceeding our commitment by 23 products in total.

In 2020, one of our launches was revolutionary innovation, PRO PLAN® LIVECLEAR® the first and only cat food to reduce the allergens found on cat hair and dander. This breakthrough diet is the result of more than a decade worth of Purina research dedicated at finding a safe, effective and feline-friendly approach in the management of cat allergens.

We have a rich history in Innovation and continuing to innovate to improve the health and wellbeing of pets remains a priority for us. From when our commitments were first launched in 2016, we had already launched 19 new products including Purina® DENTALIFE® and Purina® ONE® Bifensis, and been published in 17 scientific journals, beating our original target of 16 new products from 2016-2018.

Nutrition is at the absolute heart of what we do, and it is just one of the essential ways in which we help to create richer lives for pets and the people who love them.

Purina® Pro Plan®

Our Point of View: Purina, Research, and Nutrition

We are a company of pet owners and lovers, from our scientists and nutritionists to our marketing and sales people. We are dedicated to understanding pets’ nutritional, behavioural and social needs and focused on doing everything we can to keep them healthy and happy.

We fundamentally believe that scientifically proven, good quality nutrition is essential to a pets’ wellbeing. That is why, since the start of the company and through all our activities, we’ve kept true to our promise of high quality nutrition, proven science and results. At Purina, nutrition takes centre stage.

As one of the leading pet care companies in the world, we’ve made a significant investment into science, innovation and pet understanding. We have a responsibility to pets, and their owners, to use this knowledge and pet food research, as well as our development know-how, to push the boundaries and continue to develop diets including ones for pets with special needs and those requiring veterinary-prescribed nutrition.

Working in partnership with respected colleagues and veterinary leaders worldwide we are excited by the prospect of driving innovation that creates important advances in pet health and wellbeing.

Building on Nestlé CSV

Just as we are committed to improving the lives of pets and the people who love them, our parent company Nestlé is committed to enhancing quality of life and contributing to a healthier future for individuals and families, our communities and the planet.

Read more about Nestlé in Society

Case study

Because actions speak louder than words, take a few minutes to discover our stories and achievements in these short case studies related to this commitment.

Beyond® Nature’s Protein™ Insect and plant-based blends

Building on alternative proteins to make better use of the planet’s resources, this new line includes insects as well as plant protein from fava beans and millet. The protein sources were blended to deliver all essential amino acids dogs and cats need, with different levels of insect proteins for each.

Beyond® Nature’s Protein™ Insect and plant-based blends


In 2020, we launched PRO PLAN® LIVECLEAR®, the first and only cat food that reduces allergens present on cat hair and dander.

Pro Plan® LiveClear® was inspired by an immunologist and molecular nutritionist whose daughter is a cat-lover but suffers from cat allergen sensitivity.

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Other Commitments