Improve the Environmental Performance of our Packaging

Our goal

By 2019, to avoid the use of a minimum of 3,000 tonnes of packaging material.


Our achievement to date

100% Achieved

We avoided the use of 1,009 (2016) and 787 (2018) tonnes of packaging materials through technical initiatives.

In total since 2015, we have saved 3,542 tonnes of packaging materials over delivering on our target by 18%.

Read more about this commitment here.

Our Point of View: Purina, Packaging, and the Environment

Purina’s packaging is critical to ensuring the food we produce is kept fresh for the pets that we feed. It also provides important factual and legal information about the product inside. However, at the same time, we know that pet lovers are concerned about the impact our products have on the environment.

At Purina, packaging is something we think about carefully; we understand that we have an obligation to reduce the environmental impact of our packaging in terms of weight and volume, raw materials and transportation.

In April 2018, our parent company, Nestlé, made a global commitment that by 2025, 100% of its packaging will be reusable or recyclable. This includes all Purina products and is something we are working hard to achieve.

We recognise that this 2025 commitment will take time to achieve. In the short term, we are actively working with recycling technology companies and collection agencies to identify interim solutions as quickly as possible for key packaging types so they can be reprocessed.

We are also participating in a new European project called CEFLEX, which will work towards the development of an infrastructure to collect, sort and recycle all types of used flexible plastics across Europe by 2025.

By 2025, 100% of our packaging will be reusable or recyclable.

Building on Nestlé CSV

Just as we are committed to improving the lives of pets and the people who love them, our parent company Nestlé is committed to enhancing quality of life and contributing to a healthier future for individuals and families, our communities and the planet.

Read more about Nestlé in Society

Case study

Because actions speak louder than words, take a few minutes to discover our stories and achievements in these short case studies related to this commitment.

Reducing the volume of materials used in our packaging

As part of our on-going work to reduce the amount of materials we use in our packaging, during 2018 we changed the way we (multi)pack PURINA® GOURMET™ 50g pouches and 85g cans.

Learn more here
gourmet factory

Reducing the use of plastics

A good example of efforts to decrease our use of plastic is through downgauging the Polyethylene (one of the most common types of plastic) layer in packs such as PURINA® ONE BIFENSIS™ and PURINA® FRISKIES™ JUNIOR.

Learn more here



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