Implement Responsible Sourcing

Our goal

By 2022: 100% of seafood ingredients to be responsibly sourced.


Our achievement to date

In 2020: 76% of our seafood ingredients were responsibly sourced and 99% of our soya was responsibly sourced and traceable. We are passionate about achieving the goal of having 100% of our seafood responsibly sourced, so we are extending our commitment to 2022, where we are confident we can achieve our target. Although we have made great progress, it is still challenging to source all of our fish responsibly. The COVID situation in 2020, country lockdowns and the fact that vessels often remained in port due to lack of fishermen all led to diminished availability of some fish and responsibly sourced fish species. Our percentage of responsibly sourced seafood ingredients, according to the Nestlé definition, is assessed by the Sustainable Fisheries Partnership.

In 2019: 53% of our seafood ingredients were responsibly sourced *according to the Nestlé Responsible Sourcing Guidelines.

Our Point of View: Purina and Responsible Sourcing

Whether it’s a pet owner, supermarket or vet, everyone wants to know where our ingredients come from and any environmental impacts that their sourcing may have had. Likewise, they want to know what sourcing policies we are putting in place.

At Purina, our approach to responsible sourcing is constantly developing. We’re committed to ensuring our suppliers produce high quality raw materials in a responsible and sustainable way. We are already working with our suppliers on the importance of having good traceability and engaging them with third party partners to evaluate our full supply chain. For example, we work with organisations such as Proforest and Sustainable Fisheries Partnership to determine how responsible our practices are. This work puts us at the forefront of what Nestlé is doing, as a whole, in responsible sourcing.

On a regular basis, we are not only working with our partner organisations but our team often meets suppliers and buyers as well as visiting production sites. This gives us a good understanding of how our suppliers operate.

Purina’s responsible sourcing record is important. That’s why we have established long-term sourcing strategies for the materials in our products, so consumers and stakeholders can trust the way our ingredients are sourced.

99% of our soya is traceable and responsibly sourced.

Building on Nestlé CSV

Just as we are committed to improving the lives of pets and the people who love them, our parent company Nestlé is committed to enhancing quality of life and contributing to a healthier future for individuals and families, our communities and the planet.

Read more about Nestlé in Society

Case study

Because actions speak louder than words, take a few minutes to discover our stories and achievements in short case studies related to this commitment.

Supporting the EASTI Fishery Improvement Project

At Purina - along with our parent company, we are supporting the Eastern Atlantic Sustainable Tuna Initiative (EASTI) Fishery Improvement Project (FIP) which has the aim to improve the sustainability of the fishery and to then enter into full assessment against the MSC standard.

Within the EASTI FIP scope are the following tuna species; bigeye, skipjack and yellowfin tuna, fished by 33 purse seine vessels operating in the Atlantic Ocean in international waters and the Exclusive Economic Zones (EEZs) of several West African coastal States.

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Supporting the EASTI Fishery Improvement Project

Regenerative agriculture for healthy soil

Healthier soils are more productive. They are home to a wide range of biodiversity and can store more organic carbon and water. Regenerative agriculture methods restore soil health and are a key part of Purina’s sustainability programme. We are working with farmers, suppliers and communities to transform conventional farming practices into regenerative agriculture methods that protect and restore natural resources such as soil, water and biodiversity.

In France, Purina is a partner of the Living Soils Initiative which provides training and technical support to farmers who are willing to use regenerative agriculture practices and measure their impact on soil. The project also aims to develop new financial tools to accelerate farmers’ transition to these new methods.

Regenerative agriculture for healthy soil

Other Commitments