Implement Responsible Sourcing

Our goal

By 2016: To complete Responsible Sourcing Audits for 50% of our direct supply base.

By 2017: 100% of our soya to be traceable.

By 2020: 100% of seafood ingredients to be responsibly sourced.


Our achievement to date

By 2018: 65% of raw materials and 64% of packaging is covered by our responsible sourcing audits.

By 2018:

  • 100% of our soya is traceable
  • 79% of our soya is responsibly sourced excluding Russia (which will be assessed in 2019)
  • 43% of our seafood ingredients were responsibly sourced - which increased from 27% in 2017.

Our Point of View: Purina and Responsible Sourcing

Whether it’s a pet owner, supermarket or vet, everyone wants to know where our ingredients come from and any environmental impacts that their sourcing may have had. Likewise, they want to know what sourcing policies we are putting in place.

At Purina, our approach to responsible sourcing is constantly developing. We’re committed to ensuring our suppliers produce high quality raw materials in a responsible and sustainable way. We are already working with our suppliers on the importance of having good traceability and engaging our suppliers with third party partners to evaluate our full supply chain. For example, we work with organisations such as Proforest and Sustainable Fisheries Partnership to determine how responsible our practices are. This work puts us at the forefront of what Nestlé is doing, as a whole, in responsible sourcing.

On a regular basis, we are not only working with our partner organisations but our team often meets suppliers and buyers as well as visiting production sites. This gives us a good understanding how our suppliers operate. While it can be difficult to get out to all our suppliers, as some of our products have a very complex supply chain, we have put in place initiatives such as regular farm assessments to make sure that our supply chain, back to farm level, supports our responsible sourcing program.

Purina’s responsible sourcing record is important. That’s why we have established long-term sourcing strategies for the materials in our products, so consumers and stakeholders can trust the way our ingredients are sourced.

Using external auditors, Purina assessed farms in France, Germany, Hungary, Slovenia and the UK in 2018, performing 118 farm audits and raising our total to 234 farm audits, since 2015.

Building on Nestlé CSV

Just as we are committed to improving the lives of pets and the people who love them, our parent company Nestlé is committed to enhancing quality of life and contributing to a healthier future for individuals and families, our communities and the planet.

Read more about Nestlé in Society

Case study

Because actions speak louder than words, take a few minutes to discover our stories and achievements in short case studies related to this commitment.

Responsible sourcing of soya for our pet food

Since as NPPE we source over 60,000 tonnes of non-GMO soya bean meal for pet food production in our European factories, in line with Nestlé’s non-deforestation commitment, we assess our upstream supply chain to ensure traceability and adherence to our commitments. Discover our partnership with Proforest and the sucesses so far, here.

soya beans

Responsible sourcing – assessing the farms which supply Purina

In line with Nestlé’s commitment on farm animal welfare Purina undertook a programme together with our colleagues in Nestle to assess further our upstream supply chain on animal by products. See our journey so far, here.

cow and nature

Other Commitments