Commitments that make a difference

Commitments that make a difference

Our commitments

Nutrition is at the heart of what we do, but it’s not all we do. We’re committed to doing more of what matters beyond the bowl, for pets, for the people who love them and the planet we share. That’s why we’ve made 10 Commitments to be achieved by 2023. Each of these commitments is already making a difference across our European countries.

Target 2023:
100% COMMITMENTS achieved

Take a look at our commitments and see how they help improving the lives of Pets, Communities and the Environment.

Know more about our Purina in Society Commitments

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Purina in society

We’re in a unique position as a pet care company to help create a more positive future for pets, their owners and the wider society. That's why, we spoke to pet owners, vets, industry opinion leaders, sustainability experts and those responsible for pet welfare to help us identify areas where we could really contribute to make a difference into pets lives as well as actions we can take to minimise our environmental and social impact. That study helped us define The Purina in Society Commitments and these will shape the way we do business as a company, and how we act as individuals, now and in the future.