PURINA® PRO PLAN® has been reformulated to put the latest PURINA® studies to work in a nutrition range available to everyone. For us, advancing your dog’s nutrition is a life’s work. As dog owners and dog lovers ourselves, we’ll always be committed to innovation and finding new ways to help you make their world amazing

Why we are different

The quality is in the details

Ingredient quality and safety is the highest priority for PURINA® PRO PLAN® and is non-negotiable.

Scientifically proven benefits

Every single ingredient and nutrient level has been chosen to provide dogs with meaningful benefits.

Purposeful cutting -edge science

Our breakthrough discoveries have been recognized by the international scientific community and are published in renowned peer-reviewed journals.

High nutrient delivery

Cooked with optimal procedure for high nutrient delivery thanks to our PURINA proprietary technology, where taste and quality nutrition are fully respected, PURINA® PRO PLAN® delivers the best out of our ingredients to help support long term health.

Our latest innovation: Optinutrition™

PURINA® PRO PLAN® new range with OPTINUTRITION™ is our most advanced and efficient combination of nutrients. Developed by cutting-edge science expertly applied to nutrition, it provides scientifically proven benefits which target specific needs to accompany your dog throughout his life.

We understand that your cat is precious and that feeding her just the right diet is an important part of taking care of her. Because her needs will change throughout her life, PURINA® PRO PLAN® provides a range of excellent nutrition for cats at each life-stage: kitten, adult and senior.


At PURINA® PRO PLAN® we believe that nutrition can help make a difference to long-term health. Our team of 350 vets and nutritionists has proven that specific combinations of ingredients can make a difference to cats’ long-term health. These combinations of ingredients - like OPTIRENAL™ - put PURINA® PRO PLAN® at the leading-edge of feline nutrition.

PURINA® PRO PLAN® Excellent Nutrition for long-term health

PURINA® PRO PLAN® is excellent nutrition for your cat because the basis of every recipe is a complete and balanced blend of all essential nutrients for good health. PURINA® PRO PLAN® is made from carefully selected, high quality and easily digestible ingredients. All PURINA® PRO PLAN® diets are created with the greatest care, to provide excellent nutrition with a taste that cats love. PURINA® PRO PLAN® is available exclusively at specialist pet retailers and vets.